Most people like the feeling of driving home in a new car, but view the car-shopping experience with trepidation. The auto industry reports that most buyers are satisfied with their experience, but at least 20% of shoppers leave without making a purchase because of the way they’re treated at Chevrolet dealerships in San Antonio. As a car buyer, you may think that the odds are against you, but knowing how the process works can help you avoid mistakes, get treated better, and get the car you want at a reasonable price.
Be Prepared
Before going to Chevrolet dealerships in San Antonio, find out more about the car you want. Determine what it cost the dealer, and what others are paying for the same make and model. Call a few dealers, asking for the person in charge of Internet sales, or ask to talk to a manager to get an over-the-phone or email price quote. Most dealers won’t tell you this, but the best time to buy is at month’s end, when dealerships try to qualify for bonuses and meet their sales goals.
Be Assertive
When you come to Wommack Chevrolet of San Antonio, put on your best “poker face” so you don’t appear too excited over a particular car. Many dealers double-team customers by sending a salesperson and a manager to seal the deal; it sometimes helps to have someone with you when you’re negotiating.
Look for Discounts
If you’re buying another vehicle within the same brand as your previous car, ask if any loyalty discounts are available. If you’re switching brands, ask about ‘conquest’ discounts. These types of discounts come from the manufacturer, and the dealer keeps that money if you don’t ask for the discount. Above all, stay firm on your fair price–and remember that there are other car dealerships in town if you can’t negotiate with a particular dealer.
Much of a dealer’s profit comes from the insurance and finance office, and it makes sense to get a finance offer from your credit union or bank as a comparison tool. Unless the manufacturer is offering a special rate, the financing is negotiable. Don’t forget about the customer satisfaction survey; every car buyer receives one, and if a dealer gets a high score, they also get a bonus. Be sure to remind them that their good rating depends on how well you’re treated.
