Your business is unique to you and so are its associated slogans, images, and logos. When another company comes in and replicates your unique image, a customer may confuse their business for yours, causing you to lose sales. To prevent this from happening, it is important to protect your business with a trademark. In order to do this, it is helpful to consult with a trademark attorney who can provide you with the assistance you need.
Registering your trademark
Your trademark distinguishes your product or brand from another company’s. Whether your business is established or new, you can register a trademark for it in order to safeguard your image from replication. A trademark attorney will assist you with every aspect of registering your trademark so that your business identity can be fully protected. Losing sales because another company is confused for yours can be very damaging to one’s profits. Taking the necessary steps to ensuring this does not occur is truly an important part of protecting your business.
Trademark searches – The First Step
Prior to establishing your own trademark, you may need to do a trademark search. Your trademark attorney can provide you with this service to find out whether or not a trademark similar to yours has already been registered. If it has, you will need to get assistance redrafting some of your initial concepts including phrases, words, colors, logos, or any other identifying aspects of your business image. Searching for conflicting trademarks is not a mandatory step however it protects the trademark owner from any potential future infringement lawsuits.
Putting the right notice on your mark
Once you have registered your trademark, you will want to ensure that you include the trademark symbol wherever it needs to be used. This will identify your mark as uniquely yours and display the fact that it is legally protected. If you are marking products or goods, the TM symbol is used and if you are marking unique services, the SM symbol is utilized. In some cases these marks can even be used if the trademark is not yet registered with the State.
Getting assistance with your trademark is simple when you choose a trademark attorney who has the right experience to offer the assistance you need. Schedule a consultation with a professional lawyer today.
Edward L. White P.C. is a licensed trademark attorney providing legal services for clients. Get the protection your creative works need when you visit the website online at website.
