When you attend a lot of trade shows you will begin to see more and more shortfalls of your own custom trade show exhibits. One of the big mistakes companies make is to attend trade shows but not take the time to take a stroll around the other exhibits and see what the competition is doing. If you want to get the most out of your custom trade show exhibits, grab your cell phone, take a tour and shoot some shots so you can make improvements to your booth.
Research
You’ve got a free ticket to look around and find out what everyone else has going on with their products, services and displays. Make sure you have time to look around carefully and make objective notes on what the other guys are doing well. You can even note where they are falling short in comparison to your display. The more research you do the better your custom trade show exhibits will get every year, or even every show if time allows.
Ask Questions
Don’t just walk around and observe, interact with the booths that really strike you as impressive. See if they talk the talk and walk the walk. Take notes on how they approach you and seriously consider if you would buy what they are selling. Consider the tools they have at their disposal and compare them to what you are using at your booth. Speak with them and ask questions to see if they appear more knowledgeable than your team.
Take Pictures
Try to take some discreet pictures with your cell phone for things you really like. You can share them with your exhibits designer and see if they can make improvements to your booth. The beauty of most custom trade show exhibits is that they can be changed up or added to without too much trouble or expense. You can take baby steps to make improvements or put in more money up front to improve your chances at the next trade show you attend.
Watch Some Demos
Make sure you watch some demos to get a feel for how the audience is responding. If people seem bored take note and make sure you are not making the same mistakes. If people are interested consider what they are doing differently and see if it will help improve your approach.
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