Ad agencies spend a lot of time and money on research to find what works and what does not. All indications point to the idea that customized promotional gifts are big hits not only with consumers but with other businesses. There is a litany of research that has found that these types of products get people’s attention in a positive way. Some of the facts are shared right here!
It’s Hard to Beat Evidence
The fact is, promotional products should have a place in your advertising arsenal. They are a cost-effective way to brand your business and reach your audience. They have a huge passive advertising value because you never know where they will wind up and who will see them and remember your firm.
Here are some research results about how valuable these tools can be:
1. 83% of consumers when surveyed reported that they liked receiving promotional items.
2. 80% if consumers make a purchase from the company that they received a promotional product from.
3. Consumers will hang on to their promotional product gifts for up to 4 years!
4. 90% of consumers report they easily recollect names on gifted promotional items.
5. Promotional items can result in a 500% increase of referrals from satisfied clients.
6. 53% of consumers report using a promotional gift that they received at least once a week!
7. More than half of consumers report being able to recall a name on a promotional item while only 25% can recall the name after hearing a radio spot!
8. 8 out of 10 consumers wish more companies handed out promotional items.
The bottom line is they work! It is the gift that keeps giving you new business! dkspecialties offers a wide range of items that will represent your business beautifully. Get the items that do the marketing work for you.
