Everyone uses a pen nearly every day – and to meet this demand there are tons of companies with a variety of pens on the market. Pens are also an item that is likely to get misplaced or accidently picked up by others and may never find their way back to their original home. For this reason, many companies are tempted to turn to low cost, no-name alternatives to brand name pens. After all, why spend more for something that might get lost or stolen the day after purchase? As it turns out, there are many reasons why consumers should opt for brand name pens over their no-name alternatives.
Impress Customers and Clients
Using brand name pens will make a much more favorable impression on customers and clients than the use of generic, no-name alternatives. It sends the message that they are valued and that the business cares enough to spend the extra bit of cash on a product that they want other people to use.
Higher Quality
While there are many cases where the generic version of a product is just as good as the brand name alternative, when it comes to pens, this simply isn’t the case. Generic versions tend to use cheap plastic casings, lower quality ink, and cheap nibs, making them break faster and last for much shorter periods of time.
Brand Name Likely To Be Kept Longer
In addition to lasting longer, people tend to hang on to quality pens for a longer period of time, making your brand’s message reach a wider audience for a longer period of time. Those who use pens on a regular basis tend to have their own favorite pens; ones that they ensure don’t wander away from their desk or pocket. A brand name pen is more likely to become a favorite rather than a cheaply made generic alternative.
Brand Name Pens Last Longer
The ink traditionally used in generic, no-name pens is of a lower quality than the ink used in brand name pens. The lower quality of ink is more likely to cause unsightly ink splotches and will dry out much faster. In addition, since brand name pens are made of a higher quality the casing is less likely to break.
Branding Reaches Wider Audience
When brand name pens are given away as promotional items, it helps your brand reach a much wider audience, for the reasons listed above. These types of pens last longer, work better, and are much more impressive to receive than a cheaply made alternative.
