Shopping online is very common, but customers have high expectations. They want their items to arrive quickly. They want them to arrive well packaged so the items aren’t damaged or ruined before they get a chance to even use them. If you aren’t using great boxes for shipping, it can tell your customers you don’t really care about much more than getting their money. It can also increase the number of refunds or replacements you are responsible for.
Avoid messy boxes that don’t give a good impression of your business. Avoid those which are weak and poorly made. Your customers aren’t going to be happy with a product that has a torn-up box. It may not affect the product inside, but it still doesn’t provide a very good impression of your business at all. The shipping process can involve the packages being handled numerous times. You need to be confident the boxes will hold up well in spite of all of it.
Packaging Strategy
You need to have an efficient strategy in place for shipping, and that includes your packaging boxes. The right size of box for the items you are shipping matters. You don’t want them so tight that the lid won’t close with ease. You don’t want loose items shifting around as the products move from the warehouse to the customer. They should be secured in place. Use the smallest box you can for the items requested.
You can use packing materials, including air-filled bags or peanut packing, to help reduce the risk of problems for the consumer. The way your package looks also influences the impression consumers will get. This is a prime time to think about logos and branding. You want customers to be very excited when they see the package, as they immediately identify it as coming from your company.
Make Improvements
If your packaging boxes leave plenty to be desired, now is the time to make improvements. There are many providers out there offering great boxes for a good price. Boxes should be reinforced to help reduce problems of damages. You may have each box carefully packed, but you don’t know how careless the process may be by those in the middle who deliver them to your customers.
It may be time to make improvements to existing packaging for products you send out. If you are about to introduce new products that will be shipped, you should think about how your packaging boxes will work for them. If you are adding upgrades for current products, they may not fit in the same sized boxes, and you will need to get another size for those orders.
