Labels play an essential role in many businesses. Whether for sending out invoices, shipping products or mailing brochures, it is important that the item gets to the appropriate destination and receives attention as soon as it arrives. Labels that are designed in accordance with the needs of a business and that reflect the nature of the business can have those effects. Custom-printed labels provide an opportunity to distinguish a business and make an impact on whoever sees them so that attention is drawn to the label while still leaving a memorable impression.
Software Selection
choosing label printing software is the first step in the design process. Many good graphic design software products are available on the market today and many companies select the one with which they are most comfortable.
There are some factors that need to be taken into consideration. First the label printing software should be able to export or save any artwork to a PDF or EPS file. In addition, the software should offer the option to convert all the fonts in the design file to outlines so that all the text is converted into vector objects. This will ensure that the appearance of the text is the same when it is printed as it looks on the screen.
Color Selection
The use of colors on a label plays an important role in the first impression of the recipient who sees the label. The colors should make a statement about a business and the impact it has on its customers. Often the label printing software has tools that can help in making color decisions about labels and what colors blend well in any given palette.
Fonts to Use
Font choices are important and deserve careful planning and consideration. As a suggestion, you may want to avoid standard fonts such as Arial and Times New Roman. Fonts should be selected that will help the label to capture the personality of a business and stand out from labels of other companies. However, regardless of the font that is used, the text needs to be easily readable. This will ensure that the item on which the label is placed will get to the right person in a timely fashion.
Additional Factors
There are other factors that go into designing labels for specific markets and applications. These include the label material, the size of the label and the label shape and finish, all of which make for an effective custom printing label solution.
