Ask any company owner and they’ll tell you that Search Engine Optimization is a necessity, but ask them what it means and you’ll get a lot of conflicting answers. It seems that no one understands what SEO is or how to do it, which is why it may be best to hire a company in Chicago to help you. Every day that you go without Search Engine Optimization for your website and online shop, you’re losing income and giving competitors more of an edge.
Size Of Your Business
Some SEO companies in Chicago will charge a flat fee for their services, but it may be best to choose someone who offers different price ranges based on the size of your business and webpages. Smaller companies may only have a few website pages while a large corporation may have up to 1,000. A small business owner shouldn’t pay the same rate as a large corporation to get the same service.
Page Rankings
Google and other search engines focus on variable aspects of your website to determine the rank of your page. It is up to the company you choose to have proven methods of improving your page rank. However, be wary of those companies that promise you a rank of number one or two because they may be over-promising what they can do.
Keywords
It’s necessary to use targeted keywords that have to do with your industry. However, using the same keywords as similar companies may get you dinged on Google. Therefore, the Chicago SEO company you select may need to help you find other keywords that people will search for that aren’t as familiar with other businesses in the area or niche. Likewise, they may also be able to help you write engaging and helpful blog or article posts to help boost your rankings.
